A collaborative effort to revitalize marketing product visuals through a new visual system.
Working with a fellow senior designer to set a new company-wide standard for product visuals. This included a full visual guide, a component system, project review, and visual creation.
Design Guide
Two guides were created: the first gives insight into the philosophy and overall goals of the product visual system, while the second goes into build details (this second one was co-created with a colleague).
The first image shows the two main pages that explain the 'why' behind the product visual process. The second image highlights two pages from the full design guide.
Product Visuals
The following is a sample of some of the visuals that I've created after working to build out the system and visual guides.