challenge: design and build a new marketing site from scratch to bring it to new brand standards and bring visual clarity to marketing's message.
clean, minimal design
this b2b SaSS company operates in a complex space; a space that frequently needs education for the market to better understand the issues they face. the goal, executed through clean and minimal design, was to put the focus on the content to drive understanding and convert visitors to prospects.
the best part of the design process is the beginning - letting ideas fly and trying things out. these sketches and mocks show the opposite end of the spectrum from the initial goal, leaning heavily on the modular aspect of the brand to drive visual interest.
icons on icons
photos and heavy-handed illustrations didn't fit with the sector the company operates in. upwards of 50 straightforward, clean icons were created.
both the main marketing site and the blog site transitioned smoothly to movile devices from both a design and content standpoint. working with the marketing director, we identified areas that could lose content and illustrations for a cleaner mobile experience.