The Challenge: Create a brand for a beer hall that blends nordic traditions with modern appeal to drive interest, brand recognition, and an eye toward merchandise.
This beer hall puts major emphasis on its work to bring back some of Ballard's Scandanvian heritage. The hop viking helps to tell the story of the bar, alluding to the beer (hop) and nordic traditions (viking) with a clean and modern design aesthetic.
A quick, temporary site was created to house links for crowdfunding and merchandise sales (shirts, stickers, koozies, hats).
The Bar Street Signage: Blackened wood and rope bring an earthy, raw edge to the logo. Schematics provided by the company that mnufactured the sign