challenge: create a brand that instills confidence and projects leadership for a B2B SaSS company.
a modular logo for an ever-changing landscape.
as the first design hire for this company, i quickly recognized the need for a full rebrand to present the company and it's offerings in a modern and authoritative way. the company's main products highlight content from paid search results or web pages of interest to the user. this content is constantly changing and updating as search engines consistantly change rules and websites refresh content. the logo quite literally highlights itself in multiple ways, drawing a direct connection between the brand and the company's role.
this modular logo features over 30 variations as well as multiple variations of the secondary logo.
left: customizable business cards
employees were able to choose the version of the modular logo resonated with them the most. some were excited enough to want to work together to create their own version of the logo. my personal favorite? the cto andy, who wanted to highlight the a,n,d, and y in the logo.
right: whitepaper layouts
selections from various whitepapers.
left: marketing site
the first phase of the rebrand included a marketing website, which was then re-worked following the hiring of a vp of marketing. more on this project can be found here.
right: software ui refresh
the final project of the rebrand consisted of a complete refresh of the user interface. more on that project can be found here.