Leading the visual direction for a suite of overview/walkthrough videos.
In collaboration with Marketing and the Digital Media team, I lead the full visual direction for the project; including storyboard, animation direction, and full illustration.
Storyboard
Working with multiple stakeholders and multiple creatives meant balancing visual, animation, and marketing needs. This storyboard initially ensured that the visual story matched the vision marketing had for their story. It was then used to solidify motion and video direction with the digital media team.
Full Video
The introduction and conclusion illustrations created the short version of the full 'overview' video, which was also used in subsequent product walkthrough videos.
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