A lightning-fast rebrand to help a burgeoning SaaS startup break from its parent company and stand on its own.
Whitepages Pro was ready to set out on its own, setting a date to split off from the parent company. Naming logistics and issues left one week to begin the rebrand from scratch - leading to a blazing fast progressive rebrand that helped the company to immediately stand out in the industry and forge a new identity.
Brand Decisions
I led the in-house rebrand, and had one week to work with a small agency to start, review, and execute on the logo.
From there, I took the reigns from the agency to spend less than one week on color and font, rounding out the bare-bones initial brand.
Left: Early brand guide.
Right: Color and typography explorations.
Early Collateral
The next few months were all about pushing and pulling the design to better flesh out and understand the full breadth of the brand. This one pager, and infographic, are examples of the refinement of the brand.
This process clearly wasn't ideal, but the rolling rebrand was necessary as I was the only designer for the project - and still had to keep up with the daily requirements of the job outside of brand work.
Email Template
Many projects required marketing email design–online events, customer outreach, campaign downloads, and newsletters. I dove into Marketo to design and code a full modular email template that allowed for a wide variety of uses and covered needs from all teams– allowing them to build their own emails to speed up turnaround time.
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