After a whiplash-quick rebrand, we needed to start exploring our options for landing pages and display ads. After extensive testing, feedback, and iteration, these are some of the options we put into the wild.
I worked with the senior marketing director responsible for web optimization to test out different visuals and layouts for our burgeoning display ad needs. Ads performed 4X better than expected for our industry (CTR).
We needed a landing page template that was flexible enough for all our campaign needs - ebooks, webinars, podcasts, and event sign-ups, to name a few.
This clean and flexible template allows for multiple variations, image needs, and content needs while emphasizing the sign-up form.
You'll notice some changes here - this was one of the latest pieces, highlighting some the changes we made to the brand; namely, shapes, font weight/hierarchy, and imagery.
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