Building a tool to speed up user flow, increase usage, and drive growth.
A long-broken Firefox plug-in was the only tool that allowed our users to move through the thousands of pages they had to regular review as part of their workflow. I was tasked with concepting and building out the MVP while keeping an eye on the future of a tool that would become the backbone of the company's two major product offerings.
Early Wireframes
Users needed full information on the partner site they were reviewing to make a decision on whether or not their publishers were following established rules. I explored ideas with a sidebar and an email-like interface, working to sort out how to provide utility without taking up too much visual space.
MVP Launch
The MVP that we settled on for launch was the top bar. We found that the full URL was an important part of the reviewing process for our users, so I wanted to provide ample horizontal space for what can often be a long, extended URL.
Future Work
I began to work out the long-term goals for the reviewer tool. I wanted to incorporate more of the user flow into one tool, allowing users to review, flag issues, and track outreach to publishers all in the same location.
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