A project that set to build a new marketing site from scratch, wrapping up a rebrand by bringing the site up to new brand standards and finding visual clarity for marketing's message.
This B2B SaaS company operates in a complex space; a space that frequently needs education for the market to better understand the issues they face. The goal, executed through clean and minimal design, was to put the focus on the content to drive understanding and convert visitors to prospects.
Early Process: The best part of the design process is the beginning - letting ideas fly and trying things out. These sketches and mocks show the opposite end of the spectrum from the initial goal, leaning heavily on the modular aspect of the brand to drive visual interest.